Accademia Amsterdam is inspired by an Italian institution flourishing in the 17th and 18th centuries, where people gathered to make music and discuss wide-ranging subjects. Accademia Amsterdam follows this tradition in as much as the musicians work together to reach a clear interpretation of the music. The main aim of playing concerts is to give pleasure to the audience. This is achieved through the “Speaking Style”, which has its roots in Rhetoric. Use of Rhetoric opens up the colourful world of Affect, these days described as the world of feeling.